Digital Engineering and Consulting Ltd

Domain Name Basics:
What’s in a domain name? A lot more than you might think. Your domain name can be your first impression, your face to the outside world, and your new marketing plan. Learn more about what domain names are, why you should take the time to choose a good one for yourself, and how to go about it.

What is a domain name?
A domain name is an address for the Internet. It helps people find your web site. Just as homes and businesses have street addresses, all web sites have domain names. The Digital Engineering & Consulting domain name is digitaleconsulting.co.uk

A domain name is made up of two parts, typically preceded by www. Let’s use digitaleconsulting.co.uk as an example:

The first part, digitaleconsulting, is a unique name that represents the web site.
The second part, co.uk, is the extension, and stands for “commercial.” There are many extensions available, though .com, .net, .biz, .info, and .us are the most popular extensions in the United States.
Why is a good domain name important?
A good domain name helps you in numerous ways.

For Businesses
Add your domain name to your business card, email signature, and other advertisements.

Build credibility: Show your customers that you have an established business.
Improve your marketing: Provide customers an easy way to remember and contact you.
Protect your brand: Secure the domain name that best represents your business name — and keep it out of the hands of your competitors.

For Consumers
Describe your site as best you can with your domain name. For example, a pair of amateur magicians might use their stage names, some combination of words including magic, or the name of their most famous trick.

How do I choose a domain name?
Keep these tips in mind as you select your domain name.

Your domain name should reflect your business name or the topic your site will cover.
It should be a unique and concise name that is easy to say, remember, and spell.
You can use only letters, numbers, and hyphens in your domain name. Spaces or other symbols are not allowed.
If your first choice isn’t available, try rearranging the word order, adding hyphens, or using abbreviations or locations to come up with a unique alternative.
Once you have a domain name, you need a web site! Luckily, you came to the right place. It’s easy to add Digital Engineering & Consulting services that help you build a full web site or open an online store.

Cheap domain name registration services, email and web hosting

Seo Search Engines Optimisation Terminology

301 Redirect
A permanent move of a website, redirecting users to another site.

Affiliate
A related website linked to your own website forming a linking partnership.

Affiliate Linking
The provision of reciprocal links between affiliates.

Algorithm
An algorithm is a set of mathematical rules used by search engines, such as Google, to determine the ranking of websites in its index.

Bid Capping
The technique of setting a limit for maximum bid for use by a bid-listing monitoring service.

Black Hat SEO
Unethical methods of optimisation, which can result in severe penalties or even black listing.

Blog
A blog is short hand for Web Log and is a page on a website where information can be regularly updated. A blog is useful for Search Engine Optimisation because the more frequent content is added increases the likelihood is of regular crawling and indexing, resulting in higher placement in the search engine results pages.

Bookmarking
The action of marking a webpage in your browser, to make it easy to return to later.

Cascading Style Sheets (CSS)
Files that instruct browsers on how to format a document (which fonts to use, how links should behave etc.).

CMS
Content Management System, a secure web page where you can edit your website without having to use a specialist designer.

Content/Copywriting
Content, or copywriting, is the text that is placed on a web page. Good content is key to a successful SEO campaign.

CPC
Cost Per Click – the actual average cost incurred by the advertiser by the action of a potential customer following a link found on a search engine result page.

Directories
A directory is a website that details services categorised by industry. There are thousands of free and paid directories available, and some can be industry specific.

DMOZ – The Open Source Directory
DMOZ is an open source, human reviewed directory. Google uses the information from DMOZ to estimate the authority of a site. Entry to the directory is not guaranteed as each and every submission is review for quality by a human volunteer.

Domain
All devices connected to the internet are referenced by their IP address. To make using the internet easier, most will have IP addresses that have names associated with them – for instance .com.

E-Commerce
The processes of selling online using shopping carts or PayPal via a website.

Ethical SEO/White Hat SEO
Ethical SEO or White Hat SEO describes optimisation that does not use any underhand methods to improve rankings (as opposed to Black Hat SEO).

Feed
A file listing a large number of pages to be indexed or items for sale which spiders can download and read automatically from a website. Some feeds can be created easily using a spreadsheet.

Google Page Rank
Google’s own system for ranking web pages.

HTML Coding
HyperText Markup Language is a coding language used to make hypertext documents for use on the web.

Indexed
Indexed or indexing is the action performed by the search engine to attain a position for a website in the listings. Not to be confused with crawling.

IP Address
A four-byte numeral (bytes have a value between 0 and 255), which represents an exact address of an internet location, eg. 255.0.192.47. There are almost 4,300 million unique IP addresses, however this is currently not enough for global use, and often users share IP addresses through a proxy server.

IP Delivery (Cloaking)
A technique whereby false content is presented to search engine spiders in an attempt to gain ranking points.

JavaScript
A web coding language, not recognised by Search Engine Spiders.

Keyword Search
A search made by keying in a keyword, or combination of words, into a search engine, directory or portal.

Keywords
Keywords are used on a website to tell a search engine which specific information you are targeting and to also help target users who may in turn search for those keywords within a search engine.

Keywords
The actual words used to describe the site in meta tags and to find the site using searches.

Key Phrases
Combinations of keywords, also called search terms.

Keyword Search Frequency
Number of search requests for particular keyword.

Links
An electronic connection between two web sites (also called hyper-link).

Link Farm
Web pages deliberately created to increase the number of links between sites and therefore link popularity. A dangerous technique, unpopular with the search engines.

Link Popularity
A method used by search engines to determine the importance of a listed site. Based on the idea that sites with many inbound links is more credible than one without.

Long Tail
The term given to non-generic search terms entered into a search engine. Long tail searches generally convert into sales/leads as the visitor has been very specific about what they want.

Message Boards
Websites that allow visitors to post messages, and for others to reply to them. Unlike email, all discussions take place in public, and anyone can join in. Usually, such discussions are themed by subject matter.

Meta Tag
HTML coding embedded in the site, to provide spiders with keyword information.

Natural/Organic
In relation to search engine results means that the listing has been gained over time and is seen as an authority site.

Page Rank
Page Rank is a visual representation of a websites authority. Ranging from unranked, for weak or new websites, to 10 for highly trusted and resourceful websites.

Paid Linking
The act of paying for another site to link to your own.

Pay Per Click (PPC)
Pay Per Click is the practice of advertising on a search engine or other website. Website owners will pay the site hosting the advert based on the amount of clicks they receive through to their site.

Portals
Web sites which offer some or all of the following: search, email, news, weather, shopping.

Proxy Server
An internet server that allows several users to share one internet connection, reducing the number of IP addresses required. Users are assigned IP addresses from a limited range, as and when they are required.

Rank
The position attained on the search engines, directories and searchable portals.

Reciprocal Linking
The act of two sites linking to each other, for mutual benefit, and with no cost incurred by either site.

Robots
Programme which meta search engines send out to read the meta data and/or body html of a submitted site.

ROI
Return On Investment – a measure of the success of a marketing campaign in comparison to the money spent on that campaign.

Search Engine
A website that provides a list of useful links (SERPs) in response to a text query. Many search engines have gradually evolved from pure search engines, such as Google, into portals, such as Yahoo!.

Search Engine Optimisation (SEO)
A crucial element of search engine marketing – the process of adapting web pages to maximise their effectiveness at matching (and occurring highly in the results pages for) common search phrases on search engines.

Search Engine Results Page (SERP)
The page on which search results are displayed in response to a query submitted by the user.

Search Engine Marketing (SEM)
Is a form of internet marketing which has the goal of promoting web sites by being listed in search engines. There are various SEM methods, these include: search engine optimization, paid placement and paid inclusion.

Semantic Web
This refers to the goal to make the information in world-wide-web understandable to computers, using technology such as XML. Basically, web pages include information not only explaining how pages look, but what they actually mean. Search engines already make use of this in the form of information feeds, such as RSS and XML site maps.

Server-Side
Web coding that instructs a server to undertake a task. Opposite to client-side.

Social Networking
Is a buzzword at the moment on the internet. A social network is an online group of people who share similar interests or activities. Examples of social networks include Digg! Facebook and MySpace.

Spiders
See Robots

Submission
The act of making search engines aware of new web pages and sites. Each search engine will have its own individual process for doing this.

Top Listings
Listings which rank in the top 30 of results.

Targeted Traffic
The concept of directing traffic to a website based on the requirements of that traffic (i.e. matching user ‘wants’ with site provisions).

Title Tag
The title tag can be found within the tag of a HTML or xHTML document and can be used to display textual information to a user.

Traffic
Traffic is the term that is used to describe visitors to a site.

Unique User
One individual user to a site. This user may visit once or return often, but will still count as one unique user.

URL
Universal Resource Locator (address e.g. http://www.digitaleconsulting.eu/).

W3C
W3C Stands for ‘World Wide Web Consortium’ and was foundered by Sir Tim Berners Lee. The consortium exists to ensure that compatibility between vendors agree on a foundation of standards when programming for the web.

XML Sitemap
An XML sitemap is an easy way for a search engine to find out what type of content is hosted on your website and where to find it.

Web Design and Website Development in Bury Manchester UK

Digital Engineering & Consulting is a professional web designing and development company that offers affordable web design services for the global businesses. As a reputed web design firm, we offer numerous web services including website design, Flash design, logo design and Website development. We provide web-design services at the most affordable prices.

Our well-experienced team of designers creates the designs, which are user’s Friendly, the designs are more beautiful and different from others. We solely create our designs and each design is unique.

We take care of our customers need and the websites are created as per our customer’s requirement, our first aim is to satisfy our customer and deliver the best service to them.

Before undergoing any project we go through a pre analysis round in which we ask our customers their requirements and the way they want their website to look and work. We are one of the best and reliable Web Design and Development Company in Bury, Manchester on which our customers can rely on.

Experience:
Most of our company web designer’s team and overseas partners have more than 5 years of experience in Website Designing and Development, Internet projects marketing for our clients.

Our Mission:
Our mission is to provide the best service to our customers and to satisfy our customer’s needs.

Quality Objectives:
To enhance the company’s ability to consistently meet our customer’s needs, by improving organizational and team effectiveness.

Quality Product and services:
Digital Engineering & Consulting’s quality process shall lead to products and services that contribute value, aim at zero defect and lead to customer delight.

Timely support to customer & Customer complaints reduction:
We meet customer expectations by understanding the business needs of customers by:

1. Anticipating and working towards the future needs of customers.
2. Constantly improving and preventing errors from occurring

Search Engine Optimisation

We offer search engine optimisation services with guaranteed Top 10 results. We will optimize your website content and use link building to increase your website’s rankings. In addition, using the proper keywords for your website is essential. We will research you keywords using our tools and recommend the best keywords to use. We use ethical natural onsite optimization techniques. We do not use any hidden code or other techniques that may be considered spam by search engines,

Service Details:

•Keyword consultation session. Using our keyword research tools we will find the best keywords for your website.
•Content optimization. We will optimize the most popular pages on your site.
•Website functionality and design consultation. From HTML to ecommerce based, we would make sure all your pages are search engine friendly and recommend changes.
•Link popularity improvements. The more links to your site the better your rankings would be. Our staff would build links towards yours site from other relevant sites and sites having at least a Google Page Rank 3 or 4.
•Monthly ranking reports. Reports would be emailed monthly to show improvements.
•Search engine monitoring. If any search engines make algorithm changes, we would make adjustments to your site right away to keep your site up in the ranking.
•Yahoo Express directory submission. ($299.00 value).
•LookSmart Directory Fee Based submission. ($100.00-$300.00 value)
•Overture Site Match submission. This assures your site will get indexed within a few days in Yahoo, HotBot, AltaVista, FAST (AllTheWeb) and several others. ($300.00 value).
•Fee based general directory submissions. Depending on competitiveness of your keywords, we may recommend several other directory submissions that would improve your rankings.
•Manual search engine submissions. Manual submission would be done to several major engines such as Google, Yahoo, MSN Search, Open Directory (DMOZ) and others.
•UK and European Search Engines. If your site is based in UK or Europe we can also optimize those. We have access to foreign language consultants that will help us optimize your sites. If you are thinking of targeting the UK or European markets, we will do a consultation session and help you launch into those markets.
•Guaranteed Top 10 Results. Please click here to see our guarantee.
•Our pricing is based on how competitive your keywords are. Please call for pricing or request a quote online.
•Ask about our Cost-per-click program.
•See our Testimonials

Internet Industry UK: Web Design Search Engine Optimization

Advertising & Marketing
Business Services & Professional, Scientific, & Technical Services
Computer & Internet Services
Computers & Software
Consulting
Design Services
Internet Development Services
Marketing Consulting Services
Online Marketing
Sales Promotion & Specialized Marketing Services
Search Engine Marketing
Search Engine Optimization
Web Design Services

What is Search Engine Optimisation (SEO)?

SEO or Search engine optimisation is simply the use of search engines to draw traffic to a web site. Search engine optimisation services are sometimes known as search engine positioning services, search engine placement services, and search engine marketing. In essence, these all mean the same thing: the technique of attaining a higher ranking in search engines and directories via changes to your web site code to make it more search engine compatible.

Did you know that 81% of Internet users rely on Search Engines and directories to find the information they need? It’s true. Therefore, ranking highly in search engines and directories should be critical to your Internet marketing strategy. Unfortunately, many online businesses fail to address the importance of search engines, building their site without any regard to search engine compatibility at all. 

On the other hand, many people assume that submitting their web site to lots of search engines will automatically increase traffic to their site. This isn’t the case. Here’s the proof – when someone conducts a search on a search engine for a keyword related to your Web site’s products or services, does your page appear in the top 20 matches – or does your competitor’s? It’s likely that your site is simply not ranked high enough. You may be listed in the engine, but in the “back pages” of results.  To fix this problem, your site may need assistance from a company like Digital Engineering and Consulting Ltd, which specialises in regional and international search engine placement services. 

Search engine positioning is only just starting to catch on in some countries as companies begin to recognise the importance of search as a marketing channel, whereas the search industry is positively booming in the U.S. and Europe.